Welcome Sequence
The Goal:
An irresistible welcome sequence to encourage, educate, and engage new subscribers.
The Client:
Danielle Roberts, The Anti-Career Coach.
Danielle is focused on helping her clients identify patterns of work behavior that are leading to burnout, overwhelm, and a failed pursuit of “work-life balance”. Danielle has been featured in Forbes, and NBC News, and is a regular guest on podcasts and news outlets.
We had 3 targets to hit:
Educate new subscribers about the anti-career shift and what they can expect from us in future emails.
Encourage new subscribers that there is hope. A life of drudgery and fatigue isn’t the only path!
Engage new subscribers both in their inboxes and outside of their inboxes.
We devised a 5-day sequence with an additional email follow-up 1 month later.
These emails averaged a 70% open rate and a 5% click rate
We regularly receive responses from readers that lead to deeper conversations (and conversions)
Have an unsubscribe rate of less than .7%
The best news?
The audience showed strong engagement throughout the entire sequence.
Pictured: Current results from the last email in the sequence.
Danielle has had a completely booked calendar since we implemented this sequence.
Writing samples from the sequence
Concise language that identifies the problem and creates anticipation for future emails to come
Story-driven emails that connect with the emotional needs of the reader
Directive language that identifies Danielle as an expert in her field